Fred Perry

Fred Perry is a part of the British subculture since the 1950s and has been adopted by each generation as their own.

What inspired Fred also inspired a generation of tennis players. And then inspired a generation of rebels, musicians, film-makers and full-circle back to sports stars. But always at the heart of it, just above the heart of the player, was the Laurel Wreath. The shirt that you can recogise from across a room, across a dance floor, across a football stadium.

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